About Us
Welcome to Locket Loves!
At Locket Loves, we believe that activewear should be as vibrant, dynamic, and fun as the people who wear it. Originally founded in Yorkshire, and now based in Lancashire, our mission is to create high-quality, stylish activewear and accessories that make everyone feel confident and comfortable - whether you're working out, running errands, or relaxing at home. With bold prints, bright colours, and performance-driven features, our collections are designed to empower you to live life in full colour.
Our Story
Locket Loves was founded by Lucy, a passionate fitness enthusiast who struggled to find activewear that was both functional and fun. Tired of the plain, uninspiring options on the market, Lucy set out to create a brand that would bring a burst of colour and personality to activewear. Her vision was simple: to make exercise more enjoyable for everyone by offering high-quality, colourful pieces that celebrate individuality and self-expression.
Starting with just a few designs, Lucy quickly built a community of like-minded individuals who loved her unique approach. Today, Locket Loves has grown into a beloved brand known for its bold prints, inclusive sizing, and commitment to making every customer feel fantastic.
In November 2025, Lucy passed on the reins to Amy, a long-time supporter of the brand who shares the same passion for colour, confidence, and community. Amy is excited to continue the legacy that Lucy built, honouring everything Locket Loves stands for while bringing fresh energy and ideas into the mix.
With a background in creative business leadership and a firm belief that activewear should lift you up, Amy is committed to keeping the spirit of Locket Loves bright and bold. The heart of the brand remains the same: celebrating individuality, empowering every body, and making movement feel joyful.
As we grow, you’ll see new collections designed with the same signature flair you already love, along with even more focus on comfort, inclusivity, and sustainable choices. Amy’s vision is to build on the foundations Lucy laid – nurturing the community, championing self-expression, and making sure you feel amazing in whatever you choose to wear.
This new chapter is all about carrying forward the colour, fun, and fabulous vibes that Locket Loves is known for, while opening the door to fresh possibilities. And we’re so glad you’re here with us for the journey.
Awards and Recognition
We are proud to have been recognised for our dedication and impact in the activewear industry:
- Forbes 30 Under 30 - Honoured for our innovative approach and rapid growth as a dynamic brand in the fitness and fashion world.
- Women's Running Magazine Award - Celebrated for our leggings, shorts & skorts.
- Health and Wellbeing Magazine Award - Recognised for our Crop Tops.
These accolades are a testament to our passion for creating activewear that inspires confidence, joy, and movement.
Our Community and Passion
At Locket Loves, community is everything. We're inspired every day by our vibrant and diverse customers who share our love for movement and self-expression. We believe in celebrating all shapes, sizes, and fitness levels, and we are dedicated to supporting our customers on their wellness journeys with clothing that makes them feel amazing.